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Trends and Buzz
Beijing Olympics slogan: online chatter and IP squattingPosted by Joel Martinsen, July 1, 2005 7:15 PM
![]() The Danwei Department of Useless Information brings you buzz from online forums concerning the new slogan for the 2008 Beijing Olympics, "One World, One Dream." First, though, an online poll. Sina is hosting a survey sponsored by CCTV asking viewers for their thoughts on Beijing and the new slogan. In answer to "What is your impression of Beijing?" 62% of 1742 respondents answered, "A city with a heavily political flavor." With regards to the slogan, just over half thought it was "Average," while just under a quarter thought it was "Excellent." CCTV also asked about underlying problems with the slogan, and just under half of respondents thought that it overly resembles "diplomatic language". More results below (the poll is still going on, so percentages may change in the future). Reactions of commenters on the Sina BBS were mixed. Quite a few thought that it was not a bad slogan, or at least on par with those of recent Games. Some posters drew parallels with other popular slogans from advertising or entertainment - Dave Wong's song "A game, a dream" appeared often, as did Yao Ming's My World, My Dream (the Chinese title of his English autobiography Yao Ming: A Life Between Two Worlds). Others suggested possible improvements - apart from general linguistic playfulness, there were quite a few variations on "Democratic Olympics, Free Olympics." A sampling of forum posts can be found below. Several netizens reacted differently to the announcement of the new slogan. Beijing Times reports that "oneworldonedream.com" and variants in other TLDs have been snapped up by IP squatters hoping to make a fast buck by selling them back to the Olympic committee. CCTV Poll Questions and Results (for 1742 respondents):
Comments from Sina's BBS: While effort has been made to provide a balanced sample of comments, please do not take these as representative of the views of the Chinese population, the online population, or even the Sina BBS. At last count there were 847 responses, so the ones translated below make up just a small percentage of the total. General Impressions
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