|
Trends and Buzz
Hoax ha ha: outsourcing blogging to ChinaPosted by Jeremy Goldkorn, August 17, 2005 7:02 PM
Some guys who have spent enough time in Shanghai to take a photo and buy some pirate DVDs have started a fake company and hoax blog, called Blog Oriented. Their fake business model is to train a bunch of Chinese people to write like American bloggers, and develop a massive stable of popular websites that pretend to be personal blogs. They would make their money by charging clients for 'astroturfing' which means producing a fake grass roots movement for political or marketing ends. In other words, a client who wanted to promote a product would pay the company to have the product mentioned on their blogs. There are some funny details about the business on the hoax blog: Rather than just providing our writers with our list of hot topics we are also going to inundate them over the next few weeks with as much Western material as possible. Thanks to the abundance of cheap DVDs available in China we have essentially limitless source material. Our Western inundation will be split into Phase 1 & 2. Phase 1 will entail showing television shows during lunch and hosting nightly film-festivals with free American junk food. Jeff's CDs will also be played nonstop in the office. The goal of Phase 1 is to create a general backlog of knowledge for our authors to draw upon. What if is this thing is not a hoax? If that's the case, the misguided souls behind it will soon go insane as they try to train their Chinese staff to perfectly mimic the language and culture of American youths without leaving Shanghai, watching American TV or listening to American radio. Pirate DVDs can only get you so far. Links and Sources
|
Partner Links
Jobs in China
Recent Comments
affordabe on
Blogspot unblocked, but Blogger is blocked
Adam J. Sc on
Snow in Beijing
Peter Kauf on
Bound feet in China
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
![]() Recommended blogs and new media
Books on China
Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine - 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The 'national' in National Day (2006.10): Xiao Feng writes about China's national flavor, national curse, national bird, national car, and so forth, Dongfang Yu writes on the true meaning of China's National Day in the age of angry youth. + Don't ask so laowai don't have to tell (2008.07): An essay was written by Geremie Barmé, scholar, filmmaker and author of the new book The Forbidden City. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
Danwei Archives
Danwei Feeds
Via Feedsky
or Feedburner |




