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IKEA fatigue hits BeijingPosted by Joel Martinsen, May 16, 2006 5:28 PM
![]() And it just opened a mammoth new store, too! Or at least that's the story told by Y Weekend, which concludes, "It's a fearsome state of affairs when everyone's home is identical, since a home is meant to be a person's most private and individual place." The paper interviewed what is surely a representative sample of Beijing's young creative types in its latest issue (cover of B section at left). One of those interviewed is a Beijing-based fashion reporter, whose reponse is typical:
Other interviewees have been overseas, where they have discovered that far from being an elite brand, IKEA is seen as a cheap, efficient solution to furnishing a home. YW also talked to Hong Kong cartoonist and designer Craig Au-Yeung, who provided the conclusion quoted above. He's more appreciative of the Muji (无印良品) brand of furniture, which he describes as "more complete and closer to nature" than IKEA. It also plays better with other brands, he says. It doesn't, however, have a cute, poseable wooden man as a mascot for its fanclub. Links and Sources
There are currently 3 Comments for IKEA fatigue hits Beijing.
Comments on IKEA fatigue hits BeijingFunny, my experience was that Muji is just an expensive Ikea. Duh. Ikea is only good for some knick knacks. Anyone that goes 100% Ikea is an unoriginal wanker... The "hipsters" might have altered their interests in the style prey, but IKEA's craze is not really over (as shown by the traffic congestion caused by its grand openning ceremony and aftereffect). IKEA is popular still, yet favored by a slightly different group of consumers. I wrote sth related, you may refer to the link below if you are interested. http://spaces.msn.com/wiiching/blog/cns!165D2C03008A800F!703.entry |
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