Chinese media, advertising, and urban life.

Chinese Media Yearbook & Directory 2009

Danwei partner CMMI is Beijing-based media consultancy. They have published the 2009 edition of their China Media Yearbook and Directory.

The yearbook section of the publication features essays with summaries, analysis and forecasts on the development of China's media and media policy. The book also includes a directory of China media businesses, publications and broadcasters, and more statistics and numbers about the Chinese media business than I have seen anywhere else in one place.

Below are excerpts from the television chapter of the yearbook, republished with permission. They chronicle China’s increasing attempts to take its TV content to international markets.

For more information or to purchase a copy of the book, please email Helen Sun on info@cmmintelligence.com or call (8610) 8418 6468.

2008 was a strong year for program trade between China and the rest of the world with increased Chinese attendance at major international content fairs and positive results from foreign distributors selling at domestic markets.

According to interviews conducted at major fairs through the year, CMM-I estimates the volume of foreign content sold into China in 2008 increased 20-30% over the previous year. Notably, some major distributors reported significant increases in volume deals while others noted positive movement on copyright prices for high end products.