|
Video
Danwei TV outperforms Budweiser TVPosted by Jeremy Goldkorn, April 14, 2007 11:18 PM
In an article titled Traffic Plummets at Struggling Bud.TV, Advertising Age gives some figures for American beer giant Budweiser's online video channel Bud.tv. Bud.tv's statistics are indeed underwhelming: Bud.TV drew 152,000 unique visitors last month, 40% fewer than February's 253,000 visitors, according to numbers released today by ComScore Media Metrix... Let's compare that to Danwei's figures: In March, Danwei.org drew 259,663 unique visitors while in February there were 258,410, both more than Bud.tv's all time high numbers for February. Danwei.tv's most popular program is Searching for Double Happiness which has got 272,092 views on Youtube, and 565,014 views on Chinese video sharing website 56.com. Our interview with Mu Zimei has got 277,214 views on Youtube, and has been so widely pirated on various Chinese video sharing websites that it has probably been viewed well over a million times. According to the Advertising Age article, bud.tv is "is costing the brewer somewhere between $30 million and $40 million". So the question is, who the hell are they paying for such lousy results? |
Partner Links
Jobs in China
Recent Comments
affordabe on
Blogspot unblocked, but Blogger is blocked
Adam J. Sc on
Snow in Beijing
Peter Kauf on
Bound feet in China
Media Partners
Visit these sites for the latest China news
China Media Timeline
Major media events over the last three decades
Danwei Model Workers
 Recommended blogs and new media
Books on China
 Xujun Eberlein's Apologies Forthcoming: Hong Kong's Blacksmith Books has published a short story collection by Xujun Eberlein.
Princess Der Ling: Two Years in the Forbidden City: Two years in the Forbidden City is largely a reminiscence of the minutiae of life for one of history's most powerful women, by one of her court attendants, a Manchu noble's daughter by the name of Der Ling.
Carl Crow's The Long Road Back to China: In 1939 Carl Crow - an American journalist, advertising executive and author who had lived in Shanghai for 25 years until forced out by the Japanese - travelled up the Burma Road from Rangoon to Chongqing on assignment for Liberty magazine － 'the most interesting assignment I have ever been given'.
Front Page of the Day
A different newspaper every weekday
From the Vault
Classic Danwei posts
+ The 'national' in National Day (2006.10): Xiao Feng writes about China's national flavor, national curse, national bird, national car, and so forth, Dongfang Yu writes on the true meaning of China's National Day in the age of angry youth. + Don't ask so laowai don't have to tell (2008.07): An essay was written by Geremie Barmé, scholar, filmmaker and author of the new book The Forbidden City. + Religion and government in an uneasy mix (2008.03): Phoenix Weekly (凤凰周刊) article from October, 2007, on government influence on religious practice in Tibet.
Danwei Archives
Danwei Feeds
Via Feedsky
 (on the mainland)or Feedburner  (blocked in China) Main feed: Main posts (FB has top links) Top Links: Links from the top bar Danwei Jobs: Want ads Danwei Digest: Updated daily, 19:30 |
 |
Chinese media, advertising, and urban life. |
|
tweet
facebook
bookmark
HaoHao
digg
Comments on Danwei TV outperforms Budweiser TV
Has Bud.tv considered doing a "Sex in the City" satire? I know that show went off the air years ago, but I hear they are popular. Plus they write themselves. Can't miss, really.
PWNED!
Wow that's some awesome stats.
I forget sometimes that a lot of people visit this site. People just don't post often (people have lives I know). I think the reason is no forum/bbs thingy so you don't see a million topics on how many times you fart per day etc... It's a good thing...I don't think I want to know all the personal details on some of these danwei visitors...You positively do not want to know about my shenanigans, trust me.
just a guess Jay but are you by any chance Canadian?
Non
I rather kidnap da queen brah.
I kid, sorry.
What makes you think I'm Canadian?
Way to go, our Danwei!